1- State clearly what media product your FMP is.
My media product for the FMP is a video based on Central London's fashion high-end clothing stores, it covers around 4-6 different stores that are most popular known and have the highest rating,
2- Reflect back on your proposal – Did you meet the deadline that was set? What did you achieve in the end compared to what you set out to do…use positive language and concentrate on your success, not your failures, but do explain what was difficult.
My deadline was meet however i have to make some changes in the last minute of making the video be based only on only location that was Central London, this got me to recreate the whole video again as the old clips i had used weren't the best of their quality and they weren't really representing what i was planning to make the video about, but in the end i found a perfect video that shows high-end or super stores that are related to fashion and streetwear-footwear stores. The video wasn't edited to the best of my ability as my computer unit was abit slow this was a difficulty i encountered but in the final i really liked the video and what they represent as it above from the "old" video that i was going to use, i didn't think i was going to find something that represents the stores that i planned on showing but in the end it came out better than i imagined and set out do be.
Biggest difficulty having to create this was differently reducing the amount of edits, transactions and effects having to be put and also rendering to a good quality.
3-Assess how your FMP media product(s) meet the needs of the target audience: eg: through the use of colours, typography, shape, positioning of Graphics, video, editing style, etc. Why is your product appealing to your target audience?
My product meets the target audience by the whole video representation, the whole video that was filmed (thanks to TheSoleSupplier) has a range of different colours representing the beauty and different sense of fashion, because fashion has different styles and colours this attracts the audiences attention to the products promoted. The colours that are represented to be used have undergone a serious amount of thought, i am satisfied from the colour choices represented in the video because i am one with the audience and who has a passion or likes this stuff. As i can be related to the audience i have studied it through the use of primary research as well as being satisfied by my own personal ideas.
The editing style is based on transitions mixed with music and talking audio, the video its simply just a show about what each store is selling, i got a lot of feedback on the video giving a lot of locations and info of where they didn't know about, this referees to the editing style as its basic just a show case of representation how it can still show information of the stores.
4-How does your media product function and how successful was its final layout, composition or edit – make sure you identify why you chose that shape/design/edit style, the measurements, layout, horizontal/vertical, readability and size of text, the information in the product and positioning of photos, white (empty) space, etc.
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5- If you used video – how successfully did you mix sound and vision?
This part of the editing i found difficult as i couldn't play the video at a normal speed i couldn't mix the audio perfectly in with the video, but also because of the video length was short recorded in the showcase of each store i had to cut a lot of talking audio out and try my best to mix it in with the background and the specific part of the video play, I had played 2 different non copyright songs in the background but for some showcasing of the stores i had to upper the volume because there was a lot of copyright music playing from the video as this results in unequal music levels, The audio of talking has a lot of problems as i said the video was sometimes to short of the audio so the mixing of it was not the best edited as that would be an annoying part of the video. also because the audio was rushed in i was suggested to mixed the audio with talking and music.
I would say that the audio represents some information of the stores when they came up as i said the talking part was rushed in at the ending where i had to download the audio and try to match it perfectly to the extent to what it is now i am somewhere proud as it does display some information,
6-Describe the technologies/software you used to create your product and what specific software and editing tools that you used to good creative effect
I planned to use Adobe Premiere from the start as i got really used with all the features on the software, i had in plan to use Adobe After Effects but i had a technical difficulty with my computer so it was enough that i couldn't use Premiere, But i was planning on using AE to add special effects around the video but didn't go my way. A lot of effects i used was the presets of Premiere the colour tab in where i changed the colour of some scenes and a downloaded preset where it helped me in the ending where i could add flickers and transactions without having to stress about the playback video not working at times but to just drag and drop the presets.
7-Use technical keywords: editing, mixing, fading, typography, sans serif, serif, bold, italic, colour combinations, layout, recording levels, timings, fades, horizontal/vertical, readability, margins, etc
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8- What professional examples influenced your design? Explain how the professional examples influenced your own design - similar audience, editing/film style, choice of sound/music, use of colour, typography, shape, columns, photographs, margin set.
My inspiration for this was famous people that now own their own branding's like Kanye West he started of with music but then later on he created his own brand of shoes Yeezy which is now one of the biggest shoe companies in the world sponsored and partnered with Adidas, Nike which made a collaboration with M.Jordan which is now one of the biggest collection shoe in the world, Nike which sells clothes as well same as Adidas,
For my FMP video all type of shoes to basic-extreme to clothes all types inspired and is presented around the video because its all apart of fashion.
The music is simply inspired by the UK Grime where it all started in London different parts but its all the same in my opinion just different beats, What makes the UK fashion scene of music apart from other countries is the style that people are wearing, a lot of UK's style is simple Hoodies, tracksuit/joggers its a fashion that the UK people wore since the early years of 00-2020 but it has evolved tremendously.
9-What worked really well with your product?
What i really think that went well is the video editing the whole quality of it its amazing and the presentation the information and the music behind it.
10-Does your product match up to your initial idea? What could you have done better if you had more time? How could it be improved?
As i only said above that the only good thing was the editing quality... but the most thing as i said before is the audio talking audio and the music needs to be improved tremendously, as i want out of time because i got my results for my Polly everyone that took part suggested to add talking audio as well over the music this was done in the very last second of the product which i had to re-download the whole audio again and try to get it perfectly to the scenes that i chose, also some scene were to short and the audio was to long but i tried in a experiment Project to slow down the video but the whole quality looked VERY laggy where it was moving pixel by pixel which lost some quality that's why the audio is the worst and in the improvement part of the list.
My product matched perfectly with my idea as it was to promote fashions stores around different parts of London but i have changed my plan and decided to do only Central London after finding the video that i have used. This was all because it was at a around of 11 different stores that were represented and a good quality what matched the perfect plan for me, also i cut the stores to around 4-6 stores because the video was to long as i said for the last edit it was around 12 minutes long with bad quality and not as presentable and the whole video was 20+ minutes long.
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