Research & Contextual Analysis



Magazine Spread: London’s Cultural Tourists

The Big Ben, National Gallery, Buckingham Palace and Westminster Abbey are all shown in the first page on the spread, this shows that the magazine must be about tourism.


The Royal Guards, A very big part of London as they are the Queens Guards that protect her palace.
The red around the number of pages and the guards represent London’s ideal color as Busses are also red they are a big part of London as they’ve been around since 1829.

From the start of the page, we can tell from the images that they are all located in Central London like the Big Ben and the Buckingham Palace shown, this straight away tells us that the magazine is about London Tourism or it can be about London like statically facts the people want to know or learn. Already from the contents page, we can say that the whole text and colours and themes are related to London as the colour RED is very associated with London as the Queens Royal Guards are dressed in red, Busses as well have been around since 1829 and they have been the colour RED from the start and I think that it will remain red to keep the tradition.
London is a red city for tourists going on visiting Central London or any part of London they will be amazed to see that pretty much RED is the colour of London, Also because it’s part of the Flag White Red and Blue, here is some stuff that is coloured red.

·         London Buses and Route Master Bus                   
·         Bus Shelters
·         Royal Mail delivery van and Old bus ticket machine
·         Circle around Underground stations has the England Flag Red (Ring) White (Circle) Blue (Text)
·         Letterboxes and Telephone boxes.




I really think that this magazine counts to a professional magazine as said in the first image the introduction it already gives you a feeling for London Tourism or something to do statically. The first page already gives me a lot of information with a picture that suits the page. We can get that reference to the colour red at the top where the number page is. The fonds are very easy to read but they are a little bit too small for a zoomed-in page to read as I’ve made the spread smaller to fit the page and you can barely or even see it. The title is nice and big suitable for each page very easy to read and see what the page is about. Also where the parts are highlighted with bold text at the bottom there’s a little bit of contextual fact there’s a percentage which makes the magazine a lot professional.
On the second page, we get the same feeling but the pages have switched between image and text, Also we get a little more of a fact side but the title tells us how the Page is about Visits, The types are all Sans Serif as they are separated a little bit from each character and also because they are really standing out in large titles but sans serifs are the most commonly used in magazines, book and some newspapers.
The target audience for this I’m getting people that like to travel a lot also adults or even photographers as they want to know what parts of London are best to take pictures and visit, I feel like teenagers wouldn’t read any more magazines or newspaper as technology is a big part of the day too day.   




Website: London 365 Cool, Hidden and Unusual Things to Do in London, England


The introduction of this website looks professional in my opinion as the fond stands out with the background image, They also have a little context under the main title what he place contains, “365 cool, hidden and unusual things”. I feel like the subtitle where it says “Unusual Attractions in London” makes me feel like those locations are somewhere not fun to or not expected to be how they are as it’s an “Unusual attraction” to the place.



Digital Images Types
The resolution of an image means the quality of detail we would use for images used on the web. Resolution refers to the number of pixels in an image, The resolution of an image is identified by the width and the height as the total number of pixels e.g. 2048 pixels wide 1536 pixels high will result in (2048 - 1536) resolution.


DPI is a big part of image resolution because its part of the pixels in the image, (Dots Per Inch) PPI (Pixels Per Inch) so when someone wants a image of 600 dpi the same result will be for ppi
600 dpi means 600 ppi.


In a website you'll need a 72ppi for any website.
GIF is a format that is used for animated images and usually the animation is at the same at the end as where it was in the beginning and this makes for a smooth and seamless animation.
TIFF is a computer file format for storing raster graphic images, this is very wide and popular amongst artists  and photographers.
BMP or Bitmap Image File is another raster graphics image file format that is used to store bitmap digital images.


CMYK is are all of the colours that are used in a printer, this stands for Cyan, Magenta , Yellow and Black, these are the four basic colours that are used for printing and this is because these colours can mix together and make other colours


JPEG is probably the most common image format that is used on websites and it is also used for digital images, most of those being digital photograph.


PNG is also another commom format that is used for images and this is a picture that i ready for print and so it can be easily resized without suffering the loss of resolution or image quality.



Yoni Alter
Yoni Alter (born 1980)is an British Artist which went famous after doing Shapes of City art, Yoni has been has been working as a designer and art director since 2006, Yoni also studied at London College of Communication, He is holding a MA in graphics and art, Yoni "Shapes of cities" is the best selling and best known for his work.
    Also hes working or is working with these companies: Air France, Coca Cola, Douglas Elliman, The Guardian, John Lewis, London live and Microsoft.

This image represents a part of New York buildings, there are a lot of things i like about this first its the colour used it brings a New York vibe as its always busy the colours gives it an excitement fell, It almost looking like a cartoon design, The other thing that i really like is how he outlined the buildings this is not a normal Yoni Alter work its more complex as its  not only buildings in one colour hes used different colour combinations to make the image look more alive giving it a more enchanted feeling,  








Promotional Research - Disney
TV Adverts: Disneyland Paris-




In this video they are promotion the place, which is Disneyland in Paris presented by some of the main starts of Disney film production.

The main visuals are the characters and the place because they make the audience attracted,
The main image is to get the most successful characters of Disney to promote it to get the attention.

The video is based on short videos of some characters of Disney its also around 5-10 seconds of screen time each, The advert is persuading the audience to come visit the place, They also focused at the ending of each on some part of the place where each character located in a movie or show.

Disney has a range of different target audience however for this advert they are aiming for children but adults have to be attended.

I think that all Disney adverts are reaching their targets if it is audience or being successful i think everyone will be pleased to see a advert from them because they are high quality short but very attractive, For this because Disney has a lot of children audience they have met their target it also suits every age,


Marvel Summer of Super Hero's Disneyland

In this advert there are a range of different target audience because marvel super hero's are based on a higher age, but what they are advertising is the super hero's of Marvel Disney coming to Disneyland,

The main image are the characters "hero's" coming to Disney and also the target audience this time because super hero movies or shows are mostly ages 15A where if children want to watch they'll need an adult so in the advert there were a lot of adults in the first half but for the entire part.

The advert is trying to persuade everyone to come at Disneyland on dates given for a special meeting of super hero's

The target audience for this advert was aimed for children however there are a lot of adults in the scene because most of Disney's super hero's movies and shows contain a lot of fighting that companies are not allowed to show to younger unless they have any adults with them which in the advert there were parents with children and older aged that shows everyone is attracted to Disney.

As i said in the first part in my opinion because Disney have bought a lot of different companies and that they work together or owned and its very popular and big i think every Disney commercial is successful.


News Report 
Disneyland Paris Report 1:


·         What do the people bringing you the news look like? (gender, ethnicity, age, etc.)
They are not shown but based on their voice they are around in their 30-40's, Male and Female

·         What is the lead news item?


·         What are the images/pictures being used with the news stories?
There aren't any pictures used but there are short clips of either promotional stuff or dancing

·         Are they of local interest? Are they of national or international interest?
each clip seemed to have a big crowd to each performance so the interest became always high.

·         Who is it aimed at?
As the whole video showed friendly characters only its aimed at children as the colourful scenery with friendly costumes and nice colours brings joy to them. 

·         What is the quality of the graphics/titles/credits?


·         What items are they teasing/promoting for later on in the newscast?


·         How do the anchors (in-studio) interact with the reporters (out in the field)?



·         How do they interact with their counterparts?

Analysing Poster 


In this poster they are advertising their hotel and park tickets. They are giving discount, 25% discount specifically, for their hotel and park tickets plus free meal plans. They are also displaying a beautiful big image of spider man which attracts children a lot specially because its a kids show but also for adults in movies, Spider man got the attention for everyone, First the colours of the character are looking attractive as a kid colourful items and colours are attractive in this case red is, on this ticket/poster Disney is giving a good promotion of 25% and a free half board meal plan this is to attract people to buy their good as its good advertisement for people that want to find a place to eat. Ill say this poster is made for the audience above 13-30 because its not the carton version which represents kids show but shows the part where Spider man is in a action movie which has a ratting of 13A.


As i said that at the end of the last poster it was aimed for teenagers - adults this poster goes to show that its more kids related as its also saying kids on the poster its related to kids, Also there's a super deal kids under the age of 7 are allowed to play for free, this advertisement is the iconic characters from famous Disney movies for example Buzz Light year and Woody from Toy Story, Monsters Inc, Mickey and Minnie Mouse, Genie from Aladdin and many more promoting their theme park while also giving a deal that might appeal to the audience more.

Museum of London



                       
                       










                                             











   








There's are some images i took from when we went we went on our trip to the museum of London, I found this really useful as we all had a task to complete a portrait by Yoni Alter but with our own images, We also spend some time inside of the museum however the group i was with we all decided to go take pictures of builds as so, Although i enjoyed walking around London seeing a lot of historical buildings but the day was very gloomy and wet and mostly tiring, One down side of this is that we didn't get to visit the main parts like the Tower Bridge, and also the quality of the images are not that bad as i was taking images as going past them, I would use some of them if i edited them very well in changing some lightening aspects as seen in the first two images they are mixed in colour the sky being very bright and the buildings showing but very dark, Although i really enjoyed and happy i had the chance to visit them.

Distribution Research


Promotional item for London


What is it for?
It’s for teenagers to gain attention for arts performance.
They are attracting young aged teenagers to gain professional music skills, producing management and performing skills, They host a range of different event like festivals, fundraisers and monthly open mic nights.
Who is the target audience?
Their target audience are young people aged 14-25 that are interested in performance arts like music or acting.
What is the format? How many pages or folds?
Leaflet, it’s double sided
Are they Successful? /effective?
Looking at this simple leaflet I would say that it caught my eye attention without having to read any titles or lines from it, The colour combination is also attractive, its not to small not to big where people would be happy with it, Also they have their socials at the bottom of the leaflet so you can do a quick research of what the place and thing is about,

At the back of it there’s 3 different texts, WHO ARE WE? , HOW TO JOIN, (a producer and a performer) it’s simply white text on a plain black background with BOLD for each title,

In my opinion its got my eye attention without looking what’s its about so I think it is very effective.





















Audience Research 

What my target audience aim for this project is to direct and attract young teenagers from ages of 13 towards adults to the age of 35-40, I think the audience I've chose its suitable for this because now days a lot of teenagers are creating a lot of fashion styles they know best of what to wear, Also targeted at the adults because a lot of adults from ages 20-30 like to shop a lot for fashion, If it is Nike, Adidas Primark.. The main focus here is for people that understand what fashion really means and how it was invented, what history it has behind it, My gender target is both Females and Males because a couple or a family, Here is a chart i found on some statistics on what Both Females and Males shop for ONLINE.


Research On Topic




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